Gippsland Regional Livestock Exchange: A comeback story

Just over a year ago, the Gippsland Regional Livestock Exchange (GRLE) in Sale, Victoria was at a clear crossroad. Despite decades of service and a major upgrade in 2016 to meet modern animal welfare and environmental standards, declining throughput forced a critical review of the site's future. A decision was looming: should this long-standing site, a staple in the regional Victorian livestock industry for over 60 years, stay open or close its doors?

Fast forward to today, and the transformation has been nothing short of remarkable. GRLE has witnessed a staggering increase in activity, with weekly cattle sales skyrocketing this year – outstanding growth that showcases the exchange’s ability to service the sector.

What was the catalyst for this turnaround? It’s the result of an industry shake-up, new leadership, and an unwavering commitment to animal welfare and community and most importantly, buying local and selling local.

An industry shift: When opportunity knocks

When the Pakenham Victorian Livestock Exchange (privately owned by Victorian Livestock Exchange (VLE), one of the state’s largest saleyards closed its doors in June this year, the industry was left shocked. For over two decades, the Pakenham site had been a significant player, and its sudden exit left a gap that sent ripple effects throughout the industry. However, the closure opened an opportunity for over 100,000 cattle each year to find new local markets, and GRLE was primed to step up. With its close proximity (2-hour drive) and modern facilities, GRLE became an attractive option for both buyers and sellers looking for a reliable, competitive venue close to home.

Leadership that drives excellence

In September this year, GRLE welcomed back seasoned saleyard manager Kim McMahon, bringing with her a wealth of experience and a fresh drive to lead the GRLE team. With a background in saleyard management through her work with VLE, and experience as an Agribusiness Officer with Gippsland Water, along with hands-on expertise managing livestock of all sizes, Kim’s skill set was perfectly matched to the role.

Kim was also at the helm of GRLE and was part of overseeing significant developments for the facility. In 2016, a $3.3 million investment brought major upgrades, including new pens, soft flooring, and a complete roof over the cattle yard.

When Wellington Shire Council took over the management of GRLE on 1 April 2018, Kim’s influence was already well established. Reflecting on her return, Kim shared, “It feels like coming home. The same trusted agents, vendors, and buyers are here, and the industry remains a great place to be involved. I feel like an old piece of furniture that’s been taken out of storage and put back into the building, so to speak”.

“The team is 100% committed to low-stress handling and animal welfare, striving for the best outcomes for vendors and buyers alike,” Kim added.

Uncompromising standards in animal welfare

Earlier this year, GRLE received high praise for its exemplary standards of animal welfare. An independent assessment was conducted at one of the largest sales GRLE has ever held, and assessors commended the saleyard for its management, facilities and handling practices.

Convenient operations

GRLE’s central Gippsland location in The Middle of Everywhere makes it a smart choice for buyers and sellers across the region. Highway access to the exchange reduces travel stress for livestock and minimises weight loss, an important factor to maintain livestock quality. Additionally, GRLE has responded to feedback from drivers by expanding the truck wash facility on site - a testament to Wellington Shire Council’s commitment to creating a seamless experience for all who use the exchange.

When talking about what works well for buyers and sellers, Kim emphasises “We now have Greenwood-Nutrien, Elders, Wellington Livestock and Alex Scott operating here. We’ve worked with our neighbouring livestock exchange in Bairnsdale to program sale times to flow on from each other, making it easier for more buyers to fit us into their busy schedules. Since Pakenham closed, not only have we experienced more cattle, but we’ve also seen more buyers coming to GRLE and interest continues to grow. More cattle, more buyers, more competition - it’s that simple”.

Buy local, sell local

Local producer of sheep and cattle, Russel Heywood, emphasised the advantages of using GRLE. “I choose GRLE because it’s close to home, which means less transport time, less stress on the cattle, and better results at sale. Low-stress handling and reduced travel are key. I’m a believer that keeping it local benefits cattle and the bottom line.”

Kim also echoes this sentiment, emphasising the importance of supporting local agriculture: “Everyone talks about buying and selling local, but it takes real commitment. By bringing your livestock to GRLE, you’re not just making a sale - you’re supporting the entire local agricultural economy. With competitive prices and a knowledgeable buyer base, there’s real opportunity here.”

Strong sales, strong future

GRLE’s recent sales schedule adjustments have attracted more commercial buyers, who value the convenient timing and competitive prices. Long-time commission buyer Peter Lee, and long-time cattle buyer Ralf Meyer, who have extensive experience in regional markets agree that GRLE is holding its own in terms of pricing and accessibility.

“GRLE is very competitive on price against other markets I have attended” Ralf Meyer said.

Their support speaks volumes about the value GRLE brings to the community.

Looking ahead, GRLE is planning two major sales for April 2025, with even more capacity for stock and buyers. As Kim McMahon optimistically states, “We’re right here in your backyard, and with the ongoing support of vendors, buyers, and agents, I’m confident that GRLE can continue to thrive as a local selling facility once again.”

For Gippsland farmers, GRLE represents more than just a place to buy and sell livestock. It’s a community, a partner, and a testament to the resilience of local agriculture.

A reminder for buyers, sellers, and anyone who loves a good country pie – GRLE’s Cattleyard Canteen is famous for its pies and saleyard grub. And with Prime Cattle and bobby calf markets held weekly on Wednesdays, Store Cattle markets the first Friday of each month, and Sheep Markets each fortnight on a Monday, there’s plenty of opportunities to try the range!

To stay up to date with market schedules, follow Gippsland Regional Livestock Exchange on Facebook, and support the local exchange that’s really making a difference.

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