Wellington Growth Management Strategy

SGS Economics and Planning Pty Ltd were appointed by Council to prepare the Wellington Growth Management Strategy (‘Strategy’).

What is the purpose of the Strategy?

The purpose of the Strategy was to develop a long-term framework to direct and manage future urban growth, with a focus on the role and growth potential of the six (6) main urban centres (Sale/Wurruk/Longford, Maffra, Stratford, Heyfield, Rosedale and Yarram).

• The Strategy does not rezone land, but instead identifies preferred strategic directions and township roles to meet long-term growth needs.
• The Strategy also identifies priority economic development opportunities across the Shire to support future job creation and investment.
• The Strategy ‘as a whole’ will provide Council, relevant agencies, investors and the community with clear strategic direction to support the longer term urban and economic growth of the Shire.

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Current Status

A draft Strategy (and supporting background report) was released for community and stakeholder feedback between 22 May and 21 June 2024.

Following consideration of submissions, a final Strategy was adopted by Council on 6 August 2024.

A future Planning Scheme Amendment will be prepared to implement the adopted Strategy.

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Related Documents

• Wellington Growth Management Strategy
• Wellington Growth Management Strategy Background Report

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Further Information

If you have any questions, please contact the Strategic Planning team on 1300 366 244.